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Beginner's Guide to Digital Marketing


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Sandeep Sharma
Google AdWords Certified,
SEO Certified from University
of California, Davis
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Munira Kaynat
SEO Certified from University 
of  California, Davis
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Popular Posts

10 ways to Improve the SEO of your website

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How to improve the SEO rankings of your website Introduction to SEO- Search Engine Optimization SEO Domain All the efforts of a "White Hat" SEO lead to one thing: Increasing organic result placement for the page i.e., to get the page rank higher in the organic search for the relevant keyword. It becomes necessary to make the rank of your website higher in the search results as first 5 results account for 68% of clicks and 71% traffic comes from only the first page of results. Even small increased position changes traffic much. There are mainly three categories of ranking factors namely: On-page SEO ranking factor - Optimizing page elements or group of pages through a website to improve SEO of your site. It is called on-page because we focus on various elements within a page or code of the page. Off-page SEO ranking factors - It involves the tactics which are done outside the website like link building, social websites, brand recognition etc. SEO...
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Keyword Research: Optimizing your keywords to improve SEO

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It all begins with the words typed in the search box. It is important to understand how people search anything online. That's how SEO comes into play. Search Engine Optimization is the technique through which you can boost your organic (unpaid) search res ults.  How does Search Engine works? Search Engines perform two basic things: Crawling and Indexing. Crawling billions of documents, pages etc for relevant content and indexing them i.e a ranked list to the user with the answers which are most relevant and popular. Search Engines assume that more popular is a site or page, more valuable the information is. Let's understand the stages of search: How can a mere search into a purchase? Stages of a Search A consumer search about a broad topic which gradually refines to more specific as consumer discovers what he wants. Awareness is what intrigues the consumer at first and after further evaluation from the search, the consumer narrow downs the search results as pe...
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How to use Google AdWords to Boost your Marketing Strategy

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A Beginner's Guide to Online Advertising using Google AdWords As we have already discussed the meaning and importance of  Online Advertising using Google AdWords  in the previous blog post.  Now, We are all set to implement the Google AdWords to get more traffic to our websites. This post describes the complete list of steps involved to promote the business on the Google Advertising network in the simplest way.   The Complete Guide to Google AdWords Google advertising network will allow showing your Ads to the wider range of people depending upon their search preferences, search pattern, and online interests.  One can use Google AdWords by following these five easy steps:  Google Adwords Step #1: Fill details about your business The first step to create an Ad is to fill the details about your business. As you can see in the image above, this can be done by providing any Gmail id, you just have to mention the URL of your of th...
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