10 ways to Improve the SEO of your website

How to improve the SEO rankings of your website

Introduction to SEO- Search Engine Optimization

SEO Domain

All the efforts of a "White Hat" SEO lead to one thing: Increasing organic result placement for the page i.e., to get the page rank higher in the organic search for the relevant keyword. It becomes necessary to make the rank of your website higher in the search results as first 5 results account for 68% of clicks and 71% traffic comes from only the first page of results. Even small increased position changes traffic much.

There are mainly three categories of ranking factors namely:

• On-page SEO ranking factor - Optimizing page elements or group of pages through a website to improve SEO of your site. It is called on-page because we focus on various elements within a page or code of the page.

• Off-page SEO ranking factors - It involves the tactics which are done outside the website like link building, social websites, brand recognition etc. SEO is performed from sources other than your site.

• Domain level SEO - It is often considered as technical SEO as it deals with the domain level factors such as domain history, domain registration, site speed, site structure, user engagement etc.

Now, as we have understood the SEO and its basic principles and it is important to note that the main goal of SEO is to get the highest organic results for the relevant keywords.

This is the list of 10 best practices to improve SEO of your website:

 On-Page SEO Tip #1: Optimized title tags

Title tags are one of the major components of on-page optimization. each page should have a title tag following the best practices:  

• title tag length must be 55-60 characters, use exactly 55 characters to be on safer side.
• only use important keywords to appear in the title tag, use only 2 keywords for the tight focus.
• place keywords at the front of the title tag and brand name at the end of it separated by a pipeline symbol. e.g.     <title> keyword1- keyword2 | brand_name </title>

 On-Page SEO Tip #2: Description tag 

Keywords within meta description don't help site rank but does help SEO strategy.  They can increase click through a website. also, the bolded keyword bring attention as it contains words that are matched with user's query. It is also advised to include "calls to action" statements (which asks users to perform some actions) in the description tag such as Learn more.., Find out.., etc. to increase click through the site.  

On-Page SEO Tip #3: Optimized headings 

They are also important for SEO purposes. Best practices to be followed: 

• focus on H1s and H2s as SE usually consider these for ranking purposes.
• remove H1 from site name and H2 from the menu.
• incorporate keywords in the headings.

On-Page SEO Tip #4: Keyword placement

When adding keywords to your website, it is important to include your keywords in these 6 places on each page of your website:

• Page title
• meta description
• headers (H1)
• sub-header(H2)
• body paragraphs (content)
• image alt tags( <img alt=" keyword" >)

 On-Page SEO Tip #5: Usage of long tail keywords

They are basically long term phrases that are more specific and longer, and also have a higher probability of conversion, as a user writes more specific queries the probability of conversion is higher. Using short keywords results in only 30% traffic and rest 70% traffic comes from these long tail keywords. As by using long term phrases, you cover the four/five short keywords as well.

 On-Page SEO Tip #6: Optimized content

Content is the real king as it is not only important for SEO, but also for UI (User Experience). Best practices to be followed:

• create your own unique content 
• make keywords fit naturally
• relevance (make content relevant to your theme)
• organize your content with sub-directories
• use synonyms and topic association (context relationship)
• focus on selected keywords
• avoid duplicate content on your site, make each and every page of your website unique to serve a particular topic 

To learn more about Content Optimization, Follow up this Link: How to Optimize your Content

On-Page SEO Tip #7: Optimized links

Google believes that all links should be earned naturally rather than by purchasing or earning purposefully. But, In order to earn Back Link, we have to put some efforts. now, the idea is to earn links that appear natural, one way to do so is to provide great UI and content. 

 On-Page SEO Tip #8: Social Media Engagement

There is a correlation among social media platforms and high rankings. it is important to note that correlation never means causation. It indirectly influences on SEO by engaging your user base and also to earn reputation.

Good quality tweets and posts linked to your site increases opportunities to index pages on your site by google. Tweets/ posts links can increase visibility in search results and also can increase social channel referrals and brand recognition. 

This can be achieved by making good quality posts including:

• the motto of your business
• how a user can use it
• offers to attract users like free trials etc.
• calls to actions such as signup for emails, Find out.., watch our video, Learn more etc.
• blog posts, news articles, generic articles about your business
• posts sharing user experiences (paid or unpaid)

Twitter can also help site authority as tweets are crawled and indexed so the more people who tweet about your brand, the more opportunities a reference to your brand with a link to your site has of showing up in search results.
For more information related to this, 

To know about Impacts of Social Media on your business, Visit: Impacts of Social Media

On-Page SEO Tip #9: Online Advertising

Online advertising helps you to show your ads to the right people, in the right place and at the right time.

Best practices for creating effective ads:

• connect your ads and keywords
• highlight what makes you unique
• include a call to action
• use ad extensions
• match your ad to your landing page.
• tailor your ads for mobile

For complete information about online advertising and its various approaches. Refer: Beginner's Guide to Online Advertising 

On-Page SEO Tip #10: Local SEO

Optimize your SEO strategy to provide better visibility in local searches.

Why Local SEO important?

• a research shows 92% of consumers use SE for local business results.
• it helps business by assisting your business in specific areas.
• optimizing helps site show up in queries based on location and keywords.