Twins or not: SEO v/s SEM

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If you have learned about either one of Search Engine Optimization or Search Engine Marketing. You must be curious to know what's the difference between two?



It's been seen that the beginners sometimes use these terms defining them same. As these being inter-related, it's quite essential to learn the difference.
As we have been discovering earlier about SEO, here's a sneak peek to freshen up things a bit.
Thus, SEO is based on non-paid ways.
Search Engine Optimization or SEO is a technique used to increase your rank in the organic search results. Organic search results mean non-paid results. These are generated by the search engine in the terms of popularity, relevance, and importance which are dependent upon Google algorithms. One of the best practices of SEO is Keyword research. 
You can check out more about Keyword research in SEO from the previous post:
Keyword Research: Optimizing your keywords to improve SEO

SEO is a subset of SEM. The following equation is mostly used in the world of digital marketing to define SEM.
SEM includes SEO and PPC

Let's understand the basic definition of Search Engine Marketing.
It is a technique of internet marketing by purchasing ads on the search engines in order to drive traffic. It is known as "paid search".It is generally by paying for the ads to be presented alongside or above the organic search results. It does increase the visibility and drives traffic to your website. However, it still depends on the user whether to make a purchase or not upon arriving at your website.

Pay-per-click Advertising

Pay per click advertising is the major part of SEM. It is also known as Cost per click(CPC). Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It is a general ad with your website link or to the product about which a search query is entered. Whenever that ad is clicked, you get paid. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right. To learn about online advertising, you can follow the post: 



 Main platforms of PPC advertising are Google Adwords and Bing Ads. 

Advantages of PPC


  • Your business gains global reach through PPC ads. The ads are not confined to local demographic areas i.e any search query made around the keywords of the ad described by the advertiser lead to visibility across the globe.
  • Quick actions and responses as compared to organically transforming your rank listings as it drives immense traffic and faster results.
  • The cost of a PPC ad is almost negligible as compared to what you earn when the ad is clicked by a large number of users. Thus, investment is low.


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