Online Advertising - Reaching the right people, in the right place and at the right time

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A Beginner's Guide to Online Advertising


 Online advertising allows you to make the most of your Digital Marketing strategies by showing your ads to the right people in the right place and at the right time. 
One of the many ways to do such is to use Google AdWords as an online advertising platform. Google allows you to show your ads to the wider range of people depending upon their search preferences, search patterns, and online interests.

Key benefits of using Google AdWords for online advertising are:

Target your ads

The ability to show your ads to reach people with specific interests and show them relevant ads can be made targeted by using keywords, ad location, age, location, language, days, time, frequency, and devices.

Control your costs

With AdWords, you'll only pay when someone clicks your ad. Different bidding strategies may be used depending upon the need of your business.

Measure your success

We can track the number of clicks and sort the action performed after it. It is beneficial as it can lead to better understanding of the strengths and weaknesses in the concerned marketing strategy.

Manage your campaigns

If you manage multiple AdWords account,  an AdWords manager account is a powerful tool that could save your time by managing different accounts simultaneously. 

How to use Google's Advertising Network

1. The Search Network

It includes Google Search, other Google sites such as Maps and shopping and hundreds of non-Google search partner websites that show AdWords ads matched to search results.
It can help the advertiser to show their text ads next to Google search results and reach customers actively searching for their specific product or service.

Showing your ads alongside search results:

    • You can use keywords that describe your product or service to target your ad when someone searches for the term that is similar to your keywords, your ads can appear alongside or above search results that are part of search network.
    • Keywords help in determining how much pay each of your keywords has a maximum cost-per-click bid amount (max. CPC).
    • Search ad formats: Text ads- made up of the headline, display URL, and description. visual enhancements to search ads such as phone no., location etc. can be made using Ad extensions.

2. The Display Network

It includes a collection of Google websites, partner sites and mobile sites and apps that show AdWords matched to the content of a given page.
It can help advertisers use appealing ad formats to reach a wide range of customers with broad interests. It can also build brand awareness, customer loyalty and allows for specific choices on where their ad can appear to what type of audience.

Showing your ads on websites on the Internet:


    • You can choose to show ads to people as they browse the web, on the display network. your ads can display on specific websites or placements that you choose, or on the websites based on the targeting methods.
    • Display-ad formats: Text ads, Image ads, rich media ads, video ads.

For complete information on how to use Google AdWords, Read this: A Beginner's Guide to Online Advertising using Google AdWords




Comments

  1. Unknown22 July 2017 at 01:20

    Great information. But, I would suggest you to add some information on how to use AdWords.

    ReplyDelete
    Replies
    1. SharmaSandeep22 July 2017 at 02:22

      Thanks for reading and your valuable suggestion is highly welcomed.
      How to use AdWords is going to be the separate blog post in the coming week.
      Stay connected.....

      Delete

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