theDigitalXperts

10 Mistakes of  Digital Marketing Campaign Failure Targeted wrong audience A successful Digital marketing campaign targets the right set of audience. It is important to know your audience to get most of your campaign. Knowing your audience can be difficult and tedious as it involves more technicalities of the search analysis. This can be done by using these tools: Google Trends: It presents geographic data which helps you target keywords. It also helps in link building by analyzing the traffic and gives topic ideas for site content. Google Analytics: It presents demographic data i.e., statistically socioeconomic data such as population, race, income, education, and employment, which represents specific geographic locations and are often associated with time.  Insufficient keyword research As long as you have an attractive and well-organized page, people will not simply find and use it. Generally, visitors find through search engines queries. Tailoring...

Search Engine Algorithms Updates: History & Evolution A piece of software used by search engines to analyze content and determine where it displays in the search. Google employs search engine algorithms to decide the organic results rank for a particular search query. SEO algorithms are like Icebergs. There are more than 500 search engine algorithm updates annually on an average. But, Very few are announced by Google, others are vague. Search engine algorithms provide more than 200 ranking factors and serve the following o bjectives: quality and theme resolve location type of query SEO Early Algorithms Updates: Panda Update (Feb 2011): Game Changer for Content Panda update was not a one-time change but continued to be updated like a filter. It prevented low-quality sites from ranking highly. Updates rolled out gradually over several months, as opposed to previous daily upd ates. Targets of Panda updates: Thin websites page...

If you have learned about either one of Search Engine Optimization or Search Engine Marketing. You must be curious to know what's the difference between two? It's been seen that the beginners sometimes use these terms defining them same. As these being inter-related, it's quite essential to learn the difference. As we have been discovering earlier about SEO, here's a sneak peek to freshen up things a bit. Thus, SEO is based on non-paid ways. Search Engine Optimization or SEO is a technique used to increase your rank in the organic search results. Organic search results mean non-paid results. These are generated by the search engine in the terms of popularity, relevance, and importance which are dependent upon Google algorithms. One of the best practices of SEO is Keyword research.   You can check out more about Keyword research in SEO from the previous post: Keyword Research: Optimizing your keywords to improve SEO SEO is a subset of SEM. The f...

Big Data: Transforming the Digital Marketing Strategy A successful Digital marketing campaign involves handling huge data for better understanding of audience and to target right audience at the right time and at the right place. This involves an understanding of huge data sets, commonly referred as Big data for efficient and effective Digital marketing strategy. This shows the direct relationship between Big Data and Digital marketing. Before learning more about their relationship and interdependence. Let's learn more about Big data, its foundation, and various aspects.  What is Big Data? Today, The data on the web is growing day by day at a rapid pace. Systems/Enterprises generate a huge amount of Data from Terabytes to Petabytes of information. T his is impossible to maintain such large data sets on traditional databases.  This arises the need of a fast and reliable mechanism known as Big Data.         ...

It all begins with the words typed in the search box. It is important to understand how people search anything online. That's how SEO comes into play. Search Engine Optimization is the technique through which you can boost your organic (unpaid) search res ults.  How does Search Engine works? Search Engines perform two basic things: Crawling and Indexing. Crawling billions of documents, pages etc for relevant content and indexing them i.e a ranked list to the user with the answers which are most relevant and popular. Search Engines assume that more popular is a site or page, more valuable the information is. Let's understand the stages of search: How can a mere search into a purchase? Stages of a Search A consumer search about a broad topic which gradually refines to more specific as consumer discovers what he wants. Awareness is what intrigues the consumer at first and after further evaluation from the search, the consumer narrow downs the search results as pe...

10 easy and simple strategies using Facebook to grow your Business exposure If you have an online business, it is necessary to grow your audience for greater sales and customer relations. As discussed in the previous post, Social media sites are essentials to any online business. Facebook is one of the widely used social media sites. Thus, setting up a Facebook page for business promotion is highly recommended.  Useful and relevant content in post   Facebook Likes Engaging content is what keeps every visitor returning to your page. The blog post content must be striking to a level that a visitor likes or leaves a comment and becomes a regular visitor.  Branding your posts via links or images Branding the posts as much as possible is vital to gain the audience. It could be done via leaving links and images on popular posts of similar categories or to groups of similar interest.  Encouraging visitors to comment, link and interact with them Be sure...

A Beginner's Guide to Online Advertising using Google AdWords As we have already discussed the meaning and importance of  Online Advertising using Google AdWords  in the previous blog post.  Now, We are all set to implement the Google AdWords to get more traffic to our websites. This post describes the complete list of steps involved to promote the business on the Google Advertising network in the simplest way.   The Complete Guide to Google AdWords Google advertising network will allow showing your Ads to the wider range of people depending upon their search preferences, search pattern, and online interests.  One can use Google AdWords by following these five easy steps:  Google Adwords Step #1: Fill details about your business The first step to create an Ad is to fill the details about your business. As you can see in the image above, this can be done by providing any Gmail id, you just have to mention the URL of your of th...